Azarias Advisory
Strategythat ships.
We help purpose-driven founders turn a bold vision into working systems — real operating discipline, a growth engine, and AI built into the way the business runs.
- $100M+Revenue built
- $20M+Capital raised
- 20+Companies served
- 7Ventures founded
- 20+Years working with founders
01 / The problem
Most founders don’t have a growth problem. They have a clarity problem.
You built something good. It still isn’t compounding. The message doesn’t land with the buyer who signs. The team is busy but not aligned. Big decisions get made on instinct because the data was never instrumented. And now there’s AI — a dozen pilots, a hundred tools, and nothing in production that moved a number.
None of this gets fixed by another tactic.
02 / The shift
You don’t need another playbook. You need a team that has gone from zero to scale in the room.
Azarias is a team that has gone from zero to scale, led by Ian Doromal and backed by a vetted bench of specialists, for founders building companies that matter. We build the operational and growth systems your company runs on — operating discipline, a demand engine, capital strategy, and AI implementation — and then we stay to make sure they run.
Twenty years working with founders. Seven ventures founded. Both seats at the table — Visionary and Integrator. We have built the thing we are advising you to build.
“I’ve led from every seat at the table. Now I lead by serving the people in it — your clarity, your team, your outcomes.”
03 / The method
ALIGNOS™ — four movements, in order.
ALIGNOS™ wasn't born in a slide deck. Fifteen years self-implementing EOS, years of running OKRs, and the Disciplined Entrepreneurship framework — fused into one sequential method. Each movement produces the inputs the next one requires. We do not skip ahead, and we will tell you when you are trying to.
Diagnose
We find the constraint, not the symptom.
A structured teardown of message, model, motion, and margin. You leave knowing the single thing holding growth back — and what it is costing you per month.
Clarify
One buyer. One message. One promise.
StoryBrand-certified positioning, ICP definition, offer architecture, and the investor narrative — built so customers buy and investors underwrite.
Systemize
Install the operating system.
Vision, rocks, scorecards, accountability chart, and a meeting cadence. More of the business runs on rhythm instead of running through you.
Compound
Build the engine. Then add leverage.
A demand engine that produces qualified pipeline predictably, AI deployed into the workflows with the most expensive bottlenecks, and a capital strategy that funds the next stage without giving away what you’ve built.
04 / AI implementation
AI that survives contact with your P&L.
Most AI initiatives die between the demo and the deployment. The pilot impresses, the workflow never changes, and the invoice arrives anyway.
We treat AI like any other capital allocation. Find the workflow with the most expensive human bottleneck. Prove the unit economics before you build. Ship it into production. Then make sure the team actually uses it.
We measure AI by what it adds to the bottom line. Not in demos.
AI Readiness Diagnostic
Where AI earns its cost in your business — every workflow ranked by value at risk, effort to ship, and payback period.
Use-Case Portfolio & Business Case
The three to five deployments worth doing, each with a modeled cost per action, expected margin impact, and a defined kill criterion.
Agentic Workflow Design & Build
Production systems inside sales, support, operations, and finance. Built, integrated, monitored, and handed over with documentation.
Context & Data Architecture
The memory and retrieval layer that makes AI accurate on your business instead of confident about the internet.
AI-Native Go-to-Market
Pipeline generation, content production, and enablement engines that run on agents so output stops scaling with headcount.
Governance, Adoption & Unit Economics
Policy, evaluations, human-in-the-loop checkpoints, and cost discipline — so the deployment holds up as you scale.
05 / Proof
The results speak first.
“I went from feeling stuck to gaining clarity and building real systems through EOS. Ian delivers. He’s always challenging us to get to the next level.”
“Ian helped me get clarity on our messaging and define our customer profiles. He knows exactly what he’s doing.”
“More than a coach. Ian became the strategic advisor who helped me launch with confidence and gave me a plan for success.”
StoryBrand Certified·EOS Implementer·ALIGNOS™ Creator·Edison Award Gold 2023·Inc. 5000 (4×)·OBJ CEO of the Year Honoree·OBJ 40 Under 40 (2×)·Executive MBA, Quantic
06 / How we work together
Three steps. No mystery.
A real conversation
Thirty minutes. You describe where you’re stuck. We tell you what we see. If we’re not the right partner, we say so and point you toward who is.
A diagnostic and a plan
We find the constraint and hand you a written plan — the sequence, the owners, and the metric each move is expected to change.
Execution alongside you
Advisory, embedded leadership, or a full build. We stay until the system runs without us in the room.
Let’s build what you were meant to lead.
Tell us where you’re stuck. You’ll know in one conversation whether we’re the right partner.